It's time to strengthen your sales process with education first!
There's no better partner than a trusted, unbiased nonprofit. Credit.org has performed over 4,500 traditional HECM and propriatary RM counseling session, and we still offer those today.
We've built something new, a proactive education experience that reaches consumers before they ever shop for a loan.
Through Reverse Mortgage Acadmey, we deliver clarity, confidence, and trust before a loan officer ever picks up the phone.
The Reverse Mortgage Industry Has a Lead Problem
Most lenders chase quantity over quality: pushing ads, buying cold leads, and relying on volume over clarity.
That approach might work for car loans or cell phone plans, products everyone needs, where the decision is quick, the risk is low, and switching is easy.
But reverse mortgages are different. It’s tied to someone’s biggest asset, their home, and their future security. If quantity worked in this space, the industry wouldn’t still be converting at just 2%.
Fact 1:
Informed customers convert up to 3x More oftern than, those who are unsure or uneducated about the product.
FACT 2:
"Leads nurtured with educational content make purchases 47% larger and 20% faster." - DemandGen Report
Let's Start a Conversation
If you're thinking differently about how we engage and educate oder homeowners. Let's connect.
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